PricewaterhouseCoopers (PwC) is one of the leading international providers of market and attitude research.
Established more than 15 years ago, PwC’s International Survey Unit (ISU) has provided specialist market research to national and international clients and to the core business of the PwC global network. The International Survey Unit regularly undertakes surveys and research in EMEA, the Americas and Asia-Pacific on subjects including:
- Service quality and customer satisfaction studies;
- Usage and attitude studies & opinion polling;
- Organisation reviews and employee research;
- Performance tracking;
- Sensitive issue research;
- Programme/policy evaluations;
- E-surveys and website usability testing;
- Social research and evaluation; and
- Political polling
The ISU’s multi-lingual research team has undertaken some of the most prestigious and provoking international surveys of recent years. From Fortune-500 companies to national governments, PwC’s ISU delivers cutting-edge research on which major investment and policy decisions can be made.
ISU research capacity spans all continents and all industry/service sectors. A core team of 40 research consultants manage specific areas of expertise ranging from statistical analysis, questionnaire design and sampling techniques, to sectoral expertise such as public services and customer satisfaction research.
ISU research consultants are supported by an extensive, full-time field force of interviewers and a team of multi-lingual executive researchers. Research capability includes a 70 seater, multi-lingual, outbound contact centre with Computer Assisted Telephone Interviewing capability (CATI).
ISU has specific skills and a breadth of experience in the following core areas of market research:
- Research design;
- Sampling;
- Questionnaire construction;
- Quantitative surveys – telephone, face to face, postal, e-survey, mystery shopping, observation;
- Focus groups;
- Consultations and case studies;
- Depth interviews;
- Quality fieldwork;
- Data entry and statistical analysis;
- Interpretation and reporting; and
- Advisory role in all elements of market research.
PricewaterhouseCoopers’ International Survey Unit is registered with both the Market Research Society and the Market Research Association, with trade memberships and affiliations with the following professional bodies:
- ESOMAR (European Society for Opinion and Marketing Research);
- The American Statistical Association;
- The Chartered Institute of Marketing;
- The Institute of Management; and
- The Business Intelligence Group.
For further information and a copy of our brochure download PricewaterhouseCoopers’ International Survey Unit (ISU) [PDF 1.47 MB]
Alternatively the following key team members can be contacted by telephone on +44 (0) 2890 415294 or via email pwc.isu@uk.pwc.com:
Honor Mallon
Associate Partner
Key Specialism: Organisation reviews and employee research
Alison Blair
Director
Key Specialism: Client satisfaction and performance monitoring
Julie McClean
Managing Consultant
Key Specialism: Public Sector Research
Jill Hassan
Managing Consultant
Key Specialism: Thought Leadership Research
