The Australian Entertainment & Media Outlook 2008-2012 has been launched.
Channel surfing by consumers used to be a challenge only for the television industry. Not anymore! As borders to content and platforms have disappeared, consumers and marketers have taken this disruptive behavior to the next dimension.
Tidal shifts in consumer attention and advertising spend between entertainment and media sectors - platform surfing, are having immediate and significant revenue impacts. Whether the industry players ‘ride the wave’ or are ‘dumped’ is dependant upon evolving their strategies to attract, retain and measure their audiences.
Are you switched on?
Key themes in the 2008 publication
- Choppy waters ahead - economic instability globally and in Australia will subdue consumer and advertising spending
- Platform surfing - advertisers are following consumers in surfing platforms in an effort to attract attention
- Internet advertising - danger of commoditisation - display advertising on the internet is not keeping pace with search
- Collaboration and alliances - key to survival in a converged world where "sharing” is a new legitimate business strategy
- Climate change - poses direct and indirect risks to entertainment and media businesses but creates some interesting opportunities too
Now in its seventh year, Outlook is the leading industry publication providing detailed five-year consumer spending and advertising forecasts across the 11 segments of the entertainment and media sector and includes analysis of the unique social, economic, political, demographic and technological trends affecting the industry.
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