For the second consecutive year, PricewaterhouseCoopers has been voted the 'Top Brand' in its category in the annual Sunday Times/Markinor Top Brands Survey for 2008.
Background and methodology
Annually, the Sunday Times and research agency Ipsos Markinor undertake market research to establish the 'top brands' in a number of categories. The survey is divided into a consumer brands section and a business-to-business brands section, and one of the categories in the business-to-business part of the survey is that of Auditors and Business and Management Consultants.
In conducting the research and in determining the results of the survey, Ipsos Markinor telephonically interviewed 400 business executives (i.e. CEOs and other c-suite executives) across a range of different industries.
Our brand is held in high regard
These fantastic results are testimony to the fact that the PricewaterhouseCoopers name and brand are held in high regard in the marketplace, and that our people are indeed living the PwC Experience in their dealings with clients and other external parties.
Results
All of the results are available in the Sunday Times of 17 August 2008.
To view the certificate click here
