Convergence

The world is changing. The content, distribution, and technology sectors have undergone tremendous upheaval in the past decade, experiencing times of divestiture and consolidation. Among all three sectors, convergence is now emerging as the predominant movement.

With the birth of multiple types of devices to harness broadband, the demand for technology has become relentless, especially in the US. Today, consumers and businesses are pushing hard and fast to accelerate and incorporate technological changes. The high degree of technological investment is creating a burst of innovation and a frenzy of activity in these sectors, with the market convinced that by using technological convergence as a tenet for business convergence, huge opportunities will arise for US corporations. But with these opportunities, challenges also appear. For instance, old business models are impeding value creation in this rapidly changing convergence environment.

A new and open business model is the way to manage convergence, realize its potential, and enable sustainable shareholder value. Additional issues around new advertising models, digital rights, enterprise mobility, and customer-centric business models are all driving a new focus on how to succeed in this new convergent environment. Do you need help incorporating technological changes?

How PricewaterhouseCoopers can help you


With a network of talented professionals specializing in all three sectors, PricewaterhouseCoopers (PwC) can help you develop new and open business models to manage convergence. We can help you manage the value of new alliances, measurement and ROI of new media assets, enterprise mobility, digital rights issues, revenue assurance, transaction support, and customer analytics. We can also help you address the following:
  • Integrate acquisitions rapidly without sacrificing value
  • Understand consumers without getting lost in data
  • Open up infrastructure and maintain security
  • Create open partnerships while protecting intellectual property
  • Drive new innovations while managing risk

Contacts
Deborah Bothun
Global & US convergence
Tel: +1 (213) 217 3302

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