This collection of publications provides in-depth insight to the critical issues surrounding your company's most valuable assets.
Best practices for corporate blogs - July 2006
Best practices for corporate blogs offers insight into the ways leading companies are capitalizing on the appeal of blogs as a form of direct communication with customers as well as employees. It also looks at how companies are leveraging blogs internally as a knowledge management tool to facilitate more effective information sharing and project management. More specifically, the focus paper presents eight best practices for corporate blogging, which address: Thought leadership, Knowledge management, Project management, Risk management, Corporate blog policy, Cost reduction, Relationship building, Really Simple Syndication (RSS) feeds.
Intellectual property protection - March 2006
Intellectual property (IP) is a pharmaceutical or biotech company's most valuable resource, and its protection is a key to that company's future success.
2005 technology licensing marketplace study - December, 2005
Licensing revenues are an enormously important source of revenue for US technology companies, and licensing will continue to grow at a rapid pace for years to come. The US leads the world in terms of licensors controlling Intellectual Property (IP) rights. Both large and smaller technology companies are likely to partake in licensing in one form or another, and many are shifting their organizations to licensing-driven business models.
Redefining intellectual property value - October, 2005
The rapidly growing capabilities of Chinese manufacturers, combined with their rapid appropriation of IP, are having an unprecedented global impact. This in-depth report addresses the issue of growing intellectual property vulnerabilities that are of concern to many companies, including those in the pharmaceutical, software, electronics, consumer goods, and entertainment media industries.
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