Challenges and opportunities abound in interactive and digital media
The number of ways businesses can reach consumers is multiplying enormously. And this isn’t just because of the new communications devices on the market—it’s also because of the number of engaging ways each device can be used to convey and receive content. Television is becoming interactive; photo and video capturing on multimedia cell phones is practically the norm; and the Internet now has any number of social networking sites, online games and virtual worlds.
Almost every segment of the entertainment and media industry is shifting from physical distribution to digital distribution of content. As this shift continues, we see more revenue opportunities for entertainment and media companies. So while physical distribution of content is declining, that decline will be offset somewhat by digital distribution, which is driving and creating new growth opportunities.
How Canadian companies are prepared to meet the challenges of this increasingly competitive environment will determine their future success.
At PricewaterhouseCoopers we help entertainment and media companies meet those challenges and achieve their business objectives. Some of these objectives include:
In addition to providing entertainment and media companies with global insight and solutions to both the common and uncommon industry issues, PricewaterhouseCoopers is also the ballot accountant for Canada's Genie and Gemini Awards and the Academy Awards.
Contact an industry professional in your area to discuss your unique business concerns.
